SMany executives believe that ustainability is going to be the burden on bottom lines. Where actually becoming becoming environment friendly can lower your cost and increase revenues. That is why sustainability should be a touchstone for all innovation.

Companies that make sustanaibility a goal will acieve competitive in the future. That means rethinking business models as well as products technologies, and processes.

Becoming sustanaible is a five stage process. The processes are:


Stage 1: Viewing compliance as opportunity
Stage 2: Making Value Chains Sustainable
Stage 3: Designing Sustainable Products and Services
Stage 4: Developing new Models
Stage 5: Creating Next - Practice Platforms

Implication for practice